Off Page Optimization

Off Page SEO:
Definition: More and better votes (links) can get on a webpage that make better it will rank in search Engine results page (SERP). You can say some factors that have an effect on your Web site or Web page listing in natural search results of any engine, basically its off-page SEO.

Off Page Strategies Steps In SEO..

There are many techniques but here we are discussing Some techniques that help you in your desired Off page SEO with grand traffic.

 We are discussing some important techniques here that are so important in your SEO.

Step 1:  Creation Of community in Social websites:

     This is the first and very important step in Starting off page SEO or you can say beginning point of off page SEO. For example,

Read More

On page Optimization

On Page SEO..?
Definition:Generally, Most relevant Keyword is start of the title tag. The title tag in On Page SEO is the very important . And your second priority is to place keywords in your title tag.  Long tail keyword are in the priority of any Search Engine.

On Page Strategies Steps In SEO..

There are 9 Steps for On-Page Search Engine Optimization (SEO). 
            The most Important steps for SEO link building. There we Goo for it..

 Step 1:  Keywords Choose
                                      Read page’s content and identify two (2) keywords that are most relevant to the whole page content. Choose one keyword as (1) primary keyword relevant to the page’s content and at least one variation of that keyword (e.g. plural variation or two closely nearly keywords) for every page. If you can’t identify one primary keyword for a page, you’ll need to create new website pages to separate the different content in the website that is not good for you, i never suggest you to do this in a single times. If it’s not clear to you what page is about, then your visitors and the search engines won’t be able to understand the page either. 

Step 2: Page Title 
                             The page title appears as the blue, bold, underlined text on a Google search results page, and also on the top left the browser bar. The page title should follow these guidelines: 

• Be under 70 characters with no more than two long-tail keywords per page title.
• The primary keyword should appear first.
• Each keyword phrase should be separated by pipes. 
• Each page title on your website should be unique.
• Except for your homepage and contact us page, each page title should NOT include your business name. 

Step 3: Meta Description 
                                   The meta description appears on a Google search results page under the Page Title. The meta description helps people decide whether to click on your result, or a result above or below you. Think of it as a call to action. The meta description should follow these guidelines:  

• Be sure under 150 characters (but not under 100 characters; take advantage of the space you have).
• Incorporate the primary keyword and at least one secondary keyword. 
• Provide a valuable, compelling reason for why someone should visit the page.
• Include keywords in a conversational format; don’t just cram in keywords for the sake of listing them.

Step 4: URL
                  The website page’s URL should include the primary keyword. Each word in the URL should be separated using dashes (-). e.g. www.examplesite.com/inbound-marketing-software © 2011 HubSpot, Inc.

Step 5: Heading Tags
                                The page should have one H1 heading tag that incorporates the primary keyword, and should align with the page title and the URL or the page. This H1 tag should appear at the top of the page and should be the first thing people see when they arrive on a page. 

Step 6: Page Content
                                   Use your primary keyword a few times throughout the page’s content. Don’t overthink keyword density or placement, you should mention them naturally. Try to bold or underline the keyword at least once. This has an effect on how relevant the keyword is to the page. Also mention the secondary keywords when you can. 
Step 7: Add a Call to Action
                     Every website page, including your blog, should have at least one call to action above the page’s fold (Don’t make your website visitor scroll down to see the call to action). Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimize the image filename and alt text for the primary keyword you’re targeting on the page (see step 9). 

Step 8: Internal Links
                         If you mention the primary keyword of this page on other pages within your site, then link to this page using the primary keyword as the anchor text. For example, you should link to a page about inbound marketing software using the anchor text “inbound marketing software.” To make sure this is completed, take a moment to create one (1) or two (2) links on related pages that link back to the page you’re optimizing. 

Step 9: Images
                      Any images used on the page should be optimized so that search engines can “read” the image. Optimize the most prominent image on the page using the primary keyword, and then use the primary and secondary keywords for any other images. Images can be optimized in two ways:

• File name: Each word should be separated with dashes (-), e.g. inbound-marketing-software.jpg 
• ALT text: The alt text should match the file name, without dashes, e.g. Inbound Marketing Software If you are unable to change image file name or if it’s too time consuming, then only change the most prominent images’ alt text using the primary keyword. 

Meta Keywords
               They aren’t part of Google’s or Bing’s search algorithm, so I’m not including them as a step. However, still use your primary and secondary keyword in the page’s meta keywords. Smaller search engines still might use them in their algorithm, but major search engines do not use them. HubSpot does not recommend you optimize your meta keywords. Repeat these 9 steps for each of your website pages.

Read More

SEO Vs SEM

What Is Marketing?

Definition:

To promote and sell the product, or services in which market research and advertisement of the product, the action's Performed on the promotion of Business is known as Marketing.

It coordination of four elements include in it.

1. Product: In which identify, select, and development of product performed.
2. Price: In which determine the product price performed.
3. Place: Identify the place where the product sells smoothly.
4. Promotion: To Implement the whole strategy on market.

If someone tells that he is intelligent, looks lovely, and is a great conversationalist, he is defining the right things to the right person and that's marketing. If that one defines himself that he is handsome, smart and successful that's advertising. If someone else tells that how handsome, smart and successful he is that's public relations.

Offline Marketing Vs Online Marketing?

Offline Marketing:

Offline marketing strategies utilize offline media channels to create awareness of a company's products and services. This Strategy is less profitable than Online Marketing. There are some strategies that help to know about Offline marketing.

1. Newspapers and magazines ads.
2. TV and Radio ads.
3. Br-ushers.
4. Flyers.
5. Conference and Trade Show.
6. Host special Events.

These Strategies mainly used for Offline Marketing.
Online marketing: Online marketing refers to advertising by the We-band email to direct sales by e-commerce, in addition to sales leads from Websites, emails, social media and blogging.
1. Websites.
2. Blogs.
3. Email Marketing.
4. Social Media.

1: Websites: Create a website according to your product. In which all important things defined that should perform in your Product.
2: Blogs: These are regularly updated website or web pages, typically one can run an individual or run in a small group, which is written in an informal or conversational style.
3: Email Marketing: In this commercial messages send directly to the customer's by using e-mail. Every e-mail sends to potential or current customer. This is considered email marketing.
4: Social Media: It is the process in which gained website traffic and its attention through social media websites.It usually performed to create a generic content that attracts attention and encourages readers to share it across their social networks. In this

1. Face book
2. Twitter
3. LinkedIn
4. Pinter-est
5. Google+
6. Tumbler Etc.

What is Digital Marketing:
1. Search engine Optimization. (SEO)
2. Search engine Marketing. (SEM)
3. App store optimization. (APO)
1: Search engine Optimization. (SEO) It is a method of techniques and strategies to increase the amount of visitors on website to improve the website rank in the search engine result page result of any search engine. This is the way of earning traffic through unpaid or free listing. Example Google, Yahoo, Bing Etc.

There are two techniques that are used in SEO.
1. On Page Optimization.

On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These controlled by you or by coding on your pages of website. Examples HTML code, Meta tags, keyword placement and keywords density.
Basics actually tell a user about website's purpose, about what this website is and what kind of products and services it provides. In Basic Title, Meta description, Headings (H1 – H6), Content, Keywords, Internal Navigation, Header and footer in the website.
Indexing describes the ranking of particular website among relevant sites over the search engine when engine is searched for some subject.
Advance shows extra ordinary features of a website that are relevant to website but usually are provided for satisfaction beyond the demand of website users. Multi Regional & Multi Lingual Websites.
2. Off page Optimization.

In off-page optimization refers to factors that have an effect on your web site or web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.
1. Link Building: This refers to the process of getting external pages to link to a page on your website.
2. Social Media: In this gained website traffic and its attention through social media websites.It usually performed to create a generic content that attracts attention and encourages readers to share it across their social networks. In this face book, Twitter, LinkedIn, Pinterest, Google+, Tumbler Etc.
3. Social bookmarking: links that people post to social websites for others to see because they find it interesting, valuable or cool.

2: Search engine Marketing. (SEM)

In this method of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertisement. In this technique buy traffic through paid search listings. In this use Paid search ads, Paid search advertising, PPC (pay-per-click). There are some methods to know about SEM.
1. Keyword research and analysis: finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic.

2. Website saturation and popularity: In which how much presence a website has on search engines, that can be analyzed through the number of pages of the site that are indexed on search engines saturation and how many back links the site has popularity.
3. Whois tools: WHOIS services are typically communicated using the Transmission Control Protocol TCP.
4. Google Mobile Friendly Website Checker:This test will analyze a URL and report if the page has a mobile-friendly design.
5. Back end tools: There should use three types of tools that work on back end.

· Log file analyzing tool
· Tag-based analytic tool
· Transaction-based tool
Difference between SEO and SEM: SEO is simply a narrower discipline of SEM. SEO's primary aim is to provide natural, organic search results for free. In SEM, things are not always free as it uses paid ads for the certain keywords on search engine results page.
3: App Store Optimization. (APO) It is the process of improving the visibility of a mobile app,such as an iPhone, iPad, Android, BlackBerry or Windows Phone apps in an app store that is iTunes for i OS, Google Play for Android or BlackBerry World for BlackBerry.
Axim Chauhadry

Read More