SEO Vs SEM

What Is Marketing?

Definition:

To promote and sell the product, or services in which market research and advertisement of the product, the action's Performed on the promotion of Business is known as Marketing.

It coordination of four elements include in it.

1. Product: In which identify, select, and development of product performed.
2. Price: In which determine the product price performed.
3. Place: Identify the place where the product sells smoothly.
4. Promotion: To Implement the whole strategy on market.

If someone tells that he is intelligent, looks lovely, and is a great conversationalist, he is defining the right things to the right person and that's marketing. If that one defines himself that he is handsome, smart and successful that's advertising. If someone else tells that how handsome, smart and successful he is that's public relations.

Offline Marketing Vs Online Marketing?

Offline Marketing:

Offline marketing strategies utilize offline media channels to create awareness of a company's products and services. This Strategy is less profitable than Online Marketing. There are some strategies that help to know about Offline marketing.

1. Newspapers and magazines ads.
2. TV and Radio ads.
3. Br-ushers.
4. Flyers.
5. Conference and Trade Show.
6. Host special Events.

These Strategies mainly used for Offline Marketing.
Online marketing: Online marketing refers to advertising by the We-band email to direct sales by e-commerce, in addition to sales leads from Websites, emails, social media and blogging.
1. Websites.
2. Blogs.
3. Email Marketing.
4. Social Media.

1: Websites: Create a website according to your product. In which all important things defined that should perform in your Product.
2: Blogs: These are regularly updated website or web pages, typically one can run an individual or run in a small group, which is written in an informal or conversational style.
3: Email Marketing: In this commercial messages send directly to the customer's by using e-mail. Every e-mail sends to potential or current customer. This is considered email marketing.
4: Social Media: It is the process in which gained website traffic and its attention through social media websites.It usually performed to create a generic content that attracts attention and encourages readers to share it across their social networks. In this

1. Face book
2. Twitter
3. LinkedIn
4. Pinter-est
5. Google+
6. Tumbler Etc.

What is Digital Marketing:
1. Search engine Optimization. (SEO)
2. Search engine Marketing. (SEM)
3. App store optimization. (APO)
1: Search engine Optimization. (SEO) It is a method of techniques and strategies to increase the amount of visitors on website to improve the website rank in the search engine result page result of any search engine. This is the way of earning traffic through unpaid or free listing. Example Google, Yahoo, Bing Etc.

There are two techniques that are used in SEO.
1. On Page Optimization.

On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These controlled by you or by coding on your pages of website. Examples HTML code, Meta tags, keyword placement and keywords density.
Basics actually tell a user about website's purpose, about what this website is and what kind of products and services it provides. In Basic Title, Meta description, Headings (H1 – H6), Content, Keywords, Internal Navigation, Header and footer in the website.
Indexing describes the ranking of particular website among relevant sites over the search engine when engine is searched for some subject.
Advance shows extra ordinary features of a website that are relevant to website but usually are provided for satisfaction beyond the demand of website users. Multi Regional & Multi Lingual Websites.
2. Off page Optimization.

In off-page optimization refers to factors that have an effect on your web site or web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.
1. Link Building: This refers to the process of getting external pages to link to a page on your website.
2. Social Media: In this gained website traffic and its attention through social media websites.It usually performed to create a generic content that attracts attention and encourages readers to share it across their social networks. In this face book, Twitter, LinkedIn, Pinterest, Google+, Tumbler Etc.
3. Social bookmarking: links that people post to social websites for others to see because they find it interesting, valuable or cool.

2: Search engine Marketing. (SEM)

In this method of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertisement. In this technique buy traffic through paid search listings. In this use Paid search ads, Paid search advertising, PPC (pay-per-click). There are some methods to know about SEM.
1. Keyword research and analysis: finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic.

2. Website saturation and popularity: In which how much presence a website has on search engines, that can be analyzed through the number of pages of the site that are indexed on search engines saturation and how many back links the site has popularity.
3. Whois tools: WHOIS services are typically communicated using the Transmission Control Protocol TCP.
4. Google Mobile Friendly Website Checker:This test will analyze a URL and report if the page has a mobile-friendly design.
5. Back end tools: There should use three types of tools that work on back end.

· Log file analyzing tool
· Tag-based analytic tool
· Transaction-based tool
Difference between SEO and SEM: SEO is simply a narrower discipline of SEM. SEO's primary aim is to provide natural, organic search results for free. In SEM, things are not always free as it uses paid ads for the certain keywords on search engine results page.
3: App Store Optimization. (APO) It is the process of improving the visibility of a mobile app,such as an iPhone, iPad, Android, BlackBerry or Windows Phone apps in an app store that is iTunes for i OS, Google Play for Android or BlackBerry World for BlackBerry.
Axim Chauhadry