Off Page Optimization

Off Page SEO:
Definition: More and better votes (links) can get on a webpage that make better it will rank in search Engine results page (SERP). You can say some factors that have an effect on your Web site or Web page listing in natural search results of any engine, basically its off-page SEO.

Off Page Strategies Steps In SEO..

There are many techniques but here we are discussing Some techniques that help you in your desired Off page SEO with grand traffic.

 We are discussing some important techniques here that are so important in your SEO.

Step 1:  Creation Of community in Social websites:

     This is the first and very important step in Starting off page SEO or you can say beginning point of off page SEO. For example,

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On page Optimization

On Page SEO..?
Definition:Generally, Most relevant Keyword is start of the title tag. The title tag in On Page SEO is the very important . And your second priority is to place keywords in your title tag.  Long tail keyword are in the priority of any Search Engine.

On Page Strategies Steps In SEO..

There are 9 Steps for On-Page Search Engine Optimization (SEO). 
            The most Important steps for SEO link building. There we Goo for it..

 Step 1:  Keywords Choose
                                      Read page’s content and identify two (2) keywords that are most relevant to the whole page content. Choose one keyword as (1) primary keyword relevant to the page’s content and at least one variation of that keyword (e.g. plural variation or two closely nearly keywords) for every page. If you can’t identify one primary keyword for a page, you’ll need to create new website pages to separate the different content in the website that is not good for you, i never suggest you to do this in a single times. If it’s not clear to you what page is about, then your visitors and the search engines won’t be able to understand the page either. 

Step 2: Page Title 
                             The page title appears as the blue, bold, underlined text on a Google search results page, and also on the top left the browser bar. The page title should follow these guidelines: 

• Be under 70 characters with no more than two long-tail keywords per page title.
• The primary keyword should appear first.
• Each keyword phrase should be separated by pipes. 
• Each page title on your website should be unique.
• Except for your homepage and contact us page, each page title should NOT include your business name. 

Step 3: Meta Description 
                                   The meta description appears on a Google search results page under the Page Title. The meta description helps people decide whether to click on your result, or a result above or below you. Think of it as a call to action. The meta description should follow these guidelines:  

• Be sure under 150 characters (but not under 100 characters; take advantage of the space you have).
• Incorporate the primary keyword and at least one secondary keyword. 
• Provide a valuable, compelling reason for why someone should visit the page.
• Include keywords in a conversational format; don’t just cram in keywords for the sake of listing them.

Step 4: URL
                  The website page’s URL should include the primary keyword. Each word in the URL should be separated using dashes (-). e.g. www.examplesite.com/inbound-marketing-software © 2011 HubSpot, Inc.

Step 5: Heading Tags
                                The page should have one H1 heading tag that incorporates the primary keyword, and should align with the page title and the URL or the page. This H1 tag should appear at the top of the page and should be the first thing people see when they arrive on a page. 

Step 6: Page Content
                                   Use your primary keyword a few times throughout the page’s content. Don’t overthink keyword density or placement, you should mention them naturally. Try to bold or underline the keyword at least once. This has an effect on how relevant the keyword is to the page. Also mention the secondary keywords when you can. 
Step 7: Add a Call to Action
                     Every website page, including your blog, should have at least one call to action above the page’s fold (Don’t make your website visitor scroll down to see the call to action). Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimize the image filename and alt text for the primary keyword you’re targeting on the page (see step 9). 

Step 8: Internal Links
                         If you mention the primary keyword of this page on other pages within your site, then link to this page using the primary keyword as the anchor text. For example, you should link to a page about inbound marketing software using the anchor text “inbound marketing software.” To make sure this is completed, take a moment to create one (1) or two (2) links on related pages that link back to the page you’re optimizing. 

Step 9: Images
                      Any images used on the page should be optimized so that search engines can “read” the image. Optimize the most prominent image on the page using the primary keyword, and then use the primary and secondary keywords for any other images. Images can be optimized in two ways:

• File name: Each word should be separated with dashes (-), e.g. inbound-marketing-software.jpg 
• ALT text: The alt text should match the file name, without dashes, e.g. Inbound Marketing Software If you are unable to change image file name or if it’s too time consuming, then only change the most prominent images’ alt text using the primary keyword. 

Meta Keywords
               They aren’t part of Google’s or Bing’s search algorithm, so I’m not including them as a step. However, still use your primary and secondary keyword in the page’s meta keywords. Smaller search engines still might use them in their algorithm, but major search engines do not use them. HubSpot does not recommend you optimize your meta keywords. Repeat these 9 steps for each of your website pages.

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